Josh
Stein

  • Partner + CCO
  • Creative Leader
  • Team Builder
  • Global Marketer
Josh Stein, Partner and Chief Creative Officer at LG2

Work

General Mills — How To Dad
General Mills How To Dad
Canadian Olympic Committee — We Are Winter
Canadian Olympic Committee We Are Winter
Donate Life — Second Chances
Donate Life Second Chances
Kids Help Phone — 686868 Circuit
Kids Help Phone 686868 Circuit
Ministry of Transportation — Barely High
Ministry of Transportation Barely High
Adidas — City of Originals
Adidas City of Originals
Kids Help Phone — Grown Up Problems
Kids Help Phone Grown Up Problems
Melanoma Canada — Burnwatch
Melanoma Canada Burnwatch
Prostate Cancer Canada — The Alternatives
Prostate Cancer Canada The Alternatives
Neutrogena — Junkface
Neutrogena Junkface
McDonald's — Fry Defender
McDonald's Fry Defender
Chevrolet — Canadian Dream
Chevrolet Canadian Dream
Women's Shelter Canada — Refer Her
Women's Shelter Canada Refer Her
Nestlé — The Betweenages
Nestlé The Betweenages
Petro-Canada — 24 Hours of Care
Petro-Canada 24 Hours of Care
Chevrolet — Good Deeds Cup
Chevrolet Good Deeds Cup
Kids Help Phone — Heal Ink
Kids Help Phone Heal Ink
Wendy's — French Toast Guy
Wendy's French Toast Guy
Ontario Cannabis Stores — Buzzkill
Ontario Cannabis Stores Buzzkill
Chicken Farmers of Canada — Builtboard
Chicken Farmers of Canada Builtboard
Prostate Cancer Canada — Famous Fingers
Prostate Cancer Canada Famous Fingers
National Bank — Investment Issue
National Bank Investment Issue
Love and Nudes — Stage Zero Collection
Love and Nudes Stage Zero Collection
Mastercard — Safe Waze
Mastercard Safe Waze

About

I’m a tall, often injured (Ask me about starting Brazilian Jiu-Jitsu at my age.) creative leader living in Toronto with two kids, a beautiful wife, a dog, and an old unbreakable habit of listening to music way too loud. I’m also hearing impaired and refuse to believe those things are related. I’ve spent my career building stronger teams, creating better conditions for talent to thrive, and helping brands find a clearer point of view on where they’re going and how they show up in the world.

My work has been recognized nationally and internationally throughout my career, with multiple Agency of the Year honours, back-to-back Grand Effies, and consistent recognition as one of Canada’s top-performing creative leaders. The real value of winning isn’t the trophies—it’s how strong and united a team becomes in pursuit of them.

I’m currently Partner and Chief Creative Officer at lg2, Canada’s largest independent agency, where I help lead a connected national creative vision across three offices. We are currently the 3rd most awarded creative agency behind Rethink and Courage (ever heard of them?).

Before lg2, I was Chief Creative Officer at McCann Canada, helping transform one of the country’s most established agencies into one of its most creatively competitive. During that time, McCann won its first Cannes Lions in decades, moved from 34th into the top 10 on the Creative Report Card, and helped earn Network of the Year honours at Cannes.

I love what I do.

Awards & Stuff

I have judged and won Clios, Webby's, Shorty's, Effie's, NYF, Marketing Awards (Co-Chair), Applied Arts, Comm Arts, Canadian Marketing Awards (Sr Judge), Digital Marketing Awards, ADCC's, and ADC's. I have won but never judged Cannes, D&AD, One Show, LIA's, Andy's, Shots and probably a few I'm missing. I have judged but never won an LBB Immortal Award. (Hangs head in shame.)

I have held Regional, National and Global Creative Leadership roles.

3 × Canadian Digital Agency of the Year
2 × Grand Effies
4 × Brand of the Year Canadian Tire, Chevrolet, Kids Help Phone, McDonald's
Career Best 5 Lions in 2019
Network of the Year, Cannes 2019
#3 Ranked Agency in Canada, 2026

Get in touch.